Print Marketing Tips

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About Flat Flyers and Brochures

Flat Flyers and Brochures are single-sheet, unfolded marketing materials printed on premium coated stock with your choice of gloss or matte coating - delivering a noticeably higher-quality look and feel than standard uncoated flyers. The coated surface enhances color saturation, sharpens image detail, and gives the piece a polished, professional finish that communicates quality from the moment someone picks it up.

This product sits between a standard flyer and a full brochure - it has the simplicity and flat format of a flyer with the premium paper and finish quality of a brochure. Ideal for restaurant menus, real estate one-pagers, product sheets, event programs, salon and spa menus, and any marketing material where a premium presentation matters. Available in multiple sizes with full-color printing on both sides and your choice of gloss AQ or matte coating.

Product Specifications

Available Sizes5.5" x 8.5", 8.5" x 11", 8.5" x 14", 11" x 17"
Paper Stock100lb Gloss Text or 100lb Matte Text
PrintingFull Color Both Sides (4/4) or Single Sided (4/0)
CoatingGloss AQ (standard) or Matte
FormatFlat - no folding
FinishCoated - premium look and feel
Turnaround3-5 Business Days - Rush available
ShippingNationwide - all 50 states

File Setup Requirements

5.5" x 8.5" with Bleed5.75" x 8.75"
8.5" x 11" with Bleed8.75" x 11.25"
8.5" x 14" with Bleed8.75" x 14.25"
11" x 17" with Bleed11.25" x 17.25"
Bleed0.125" on all four sides
Safe ZoneKeep text 0.125" from all trim edges
Resolution300 DPI minimum
Color ModeCMYK (not RGB)

Common Uses for Flat Flyers and Brochures

Restaurant Menus

Restaurant Menus

Single-page table menus, specials inserts, and takeout sheets on premium coated stock

Real Estate One-Pagers

Real Estate One-Pagers

Property feature sheets with large photography and key details on gloss or matte stock

Product Sheets

Product & Service Sheets

Sales leave-behinds, product spec sheets, and capability one-pagers for B2B sales teams

Event Programs

Event Programs

Conference agendas, wedding programs, and event schedules on premium flat sheets

Gloss vs. Matte Coating

Most Popular

Gloss AQ Coating

High-shine aqueous coating applied inline after printing. Colors appear vibrant and saturated, images are crisp and detailed, and the surface resists smudging and fingerprints. The standard choice for restaurant menus, event flyers, real estate sheets, and any design with strong photography or bold colors.

Sophisticated

Matte Coating

Smooth, non-reflective finish that reads elegantly under all lighting conditions. Colors are rich without the glare of gloss. Preferred for law firms, financial services, healthcare, and any brand positioning at the premium or luxury end of their market.

vs. Standard Flyers

Why Coated Stock Matters

Standard uncoated flyer paper absorbs ink, slightly dulling colors and softening image edges. Coated stock resists ink absorption, producing noticeably sharper text, deeper colors, and a more professional appearance that immediately signals higher quality.

How to Order

1

Select the Product

Choose your size, paper stock (gloss or matte text), coating, printing sides, and quantity. Add to your cart and select from multiple shipping options.

2

Upload Your Artwork

Submit a print-ready PDF at 300 DPI in CMYK. Include 0.125" bleed on all sides. Keep all text and logos 0.125" from all trim edges.

3

PDF Proof

If you need one, we can email you a PDF proof for your review, verifying layout, margins, and color before going to press.

4

We Print & Ship

Printed, coated, and shipped to your door in 3-5 business days. Rush production available for urgent orders.

Frequently Asked Questions

What is the difference between Flat Flyers and standard flyers?

The key difference is paper stock and coating. Standard flyers are printed on 60lb or 80lb uncoated text stock - lightweight and cost-effective for high-volume distribution. Flat Flyers and Brochures are printed on 100lb coated text stock with gloss AQ or matte coating - producing noticeably richer colors, sharper images, and a more polished, professional feel that makes a stronger impression when placed in front of clients or customers.

Should I choose gloss or matte coating?

Gloss AQ coating gives your flyer a bright, reflective shine that makes colors pop and images appear vivid. It is the most popular choice for restaurant menus, event flyers, real estate sheets, and any design with strong photography or bold colors. Matte coating has a smooth, non-reflective surface that reads elegantly in all lighting - preferred by professional services, healthcare, legal, and brands that position themselves at the premium end of their market.

Can Flat Flyers be used as menus?

Yes - and this is one of the most popular uses for this product. The 8.5" x 11" size on 100lb gloss text with gloss AQ coating is the standard format for restaurant table menus, daily specials inserts, and takeout sheets. The coated surface is wipeable, holds ink well, and presents food photography beautifully compared to standard uncoated flyer stock.

How do I set up my file for Flat Flyers and Brochures?

Submit a print-ready PDF at 300 DPI in CMYK color mode. Add 0.125" bleed on all four sides and keep all text and logos at least 0.125" from the trim edge. For an 8.5" x 11" flat flyer your file with bleed should be 8.75" x 11.25". For 11" x 17" use 11.25" x 17.25". Outline all fonts before saving. Because coated stock reproduces color more accurately than uncoated, make sure your artwork is in CMYK - RGB files may shift in color during conversion.

Questions About Your Flat Flyer Order?

Our team can help with size, paper stock, coating, and turnaround for your project.

Contact Us 1-800-423-2679

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