Print Marketing Tips

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About Small Posters

Small posters are printed marketing and display materials sized between a standard flyer and a large-format banner - large enough to command attention when displayed on a wall, window, or bulletin board, while remaining compact enough to print affordably and update frequently. They occupy the ideal space in your marketing mix: more impactful than a handout, far more cost-effective than large format printing.

Available in three popular sizes - 8.5" x 11", 11" x 17", and 12" x 18" - on a range of paper stocks from 100lb gloss text to 16pt cover stock with gloss coating. Small posters are widely used for event promotion, retail point-of-sale displays, restaurant menus, real estate open house signs, school and campus announcements, and any setting where a professionally printed display piece is needed at a practical price point.

Product Specifications

Available Sizes8.5" x 11", 11" x 17", 12" x 18"
Paper Stocks100lb Gloss Text, 100lb Gloss Cover, 12pt Cover, 16pt Cover
CoatingGloss coating (standard on all stocks)
PrintingFull Color Both Sides (4/4) or Single Sided (4/0)
Other OptionsFull Color Front / B&W Back available
QuantityMinimum 50 pieces
Turnaround3-5 Business Days - Rush available
ShippingNationwide - all 50 states

Choosing Your Paper Stock

100lb Gloss TextLightweight, flexible - ideal for window posting and frequent changing
100lb Gloss CoverHeavier, more rigid - good for table tents and free-standing displays
12pt Cover StockThick and durable - holds up to handling and repeated posting
16pt Cover StockPremium weight - most rigid, longest lasting, highest perceived quality
File Size 8.5x118.75" x 11.25" with bleed
File Size 11x1711.25" x 17.25" with bleed
File Size 12x1812.25" x 18.25" with bleed
Color ModeCMYK - 300 DPI minimum

Common Uses for Small Posters

Event Promotion

Event Promotion

Concerts, festivals, community events, and school performances promoted in venues and public spaces

Retail Point of Sale

Retail Point of Sale

Window displays, in-store signage, product spotlights, and sale announcements at retail locations

Restaurant Menus

Restaurant Menus & Specials

Daily specials boards, new menu item announcements, and seasonal promotions displayed at point of service

Schools and Campuses

Schools & Campuses

Club recruitment, event announcements, and information postings on bulletin boards across campus

Choosing the Right Poster Size

8.5" x 11"

Standard Letter Size

The most economical poster size - identical to a standard sheet of paper. Works perfectly for bulletin board postings, window displays in smaller spaces, and interior signage where viewing distance is close. Prints easily from most office printers for short runs.

11" x 17" - Most Popular

Tabloid / Ledger Size

The sweet spot for most small poster applications - significantly more visual impact than an 8.5" x 11", while still fitting standard poster frames and most display surfaces. The go-to size for event promotion, retail POS, and campus posting campaigns.

12" x 18"

Maximum Small Poster

The largest option in our small poster range. Delivers noticeably more presence on a wall or window - visible from greater distances. Ideal for high-traffic venues, storefront windows, and event promotions where you need a stronger visual impact without the cost of large-format printing.

How to Order

1

Select the Product

Choose your size, paper stock, printing sides, and quantity (minimum 50). Add to your cart and select from multiple shipping options.

2

Upload Your Artwork

Submit a print-ready PDF at 300 DPI in CMYK. Add 0.125" bleed on all sides. For 11" x 17", your file with bleed should be 11.25" x 17.25".

3

PDF Proof

If you need one, we can email you a PDF proof for your review, verifying layout, color, and overall design before going to press.

4

We Print & Ship

Your posters are printed, coated, and shipped to your door in 3-5 business days. Rush production available for upcoming events.

Frequently Asked Questions

What is the difference between a small poster and a large format poster?

Small posters (up to 12" x 18") are printed on standard offset or digital presses using coated cardstock or text stock - the same equipment used for flyers and brochures. They are cost-effective, fast to produce, and practical for indoor and semi-outdoor use. Large format posters (18" x 24" and above) are printed on wide-format inkjet printers on specialty paper or vinyl, better suited for high-visibility outdoor settings and large display areas.

Which paper stock is best for window displays?

For window displays where posters are frequently changed, 100lb Gloss Text is the most practical - it is lightweight, flexible, and easy to adhere and remove. For displays where the poster will stay in place for weeks or months, 100lb Gloss Cover or 12pt Cover stock offers more rigidity and better durability. For premium retail environments and permanent displays, 16pt Cover stock delivers the most substantial, high-quality feel.

Can small posters be used outdoors?

Small posters are designed primarily for indoor use and protected semi-outdoor locations like covered notice boards, under awnings, and enclosed display cases. Direct exposure to rain, wind, or prolonged sunlight will damage the paper-based stock. For fully outdoor use, we recommend our sign printing options which use weather-resistant vinyl or foam board substrates. Contact us to discuss outdoor display requirements.

What is the minimum order quantity?

The minimum order for small posters is 50 pieces. This minimum is necessary for the setup economics of offset and digital press printing. If you need fewer than 50 pieces for a one-time event or test run, contact us and we will advise on the best option for your specific situation.

How do I set up my poster file for print?

Submit a print-ready PDF at 300 DPI in CMYK color mode. Add 0.125" bleed on all four sides. For an 11" x 17" poster, your file with bleed should be 11.25" x 17.25". For 12" x 18", use 12.25" x 18.25". Keep all critical text and logos at least 0.125" from the trim edge. Use large, legible fonts designed to be read at a distance - remember your poster will be viewed from several feet away in most display situations.

Ready to Print Your Small Posters?

Upload your artwork and get started - or call our team to discuss size, stock, and quantity options.

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