Print Marketing Tips

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About Half-Fold Brochures

 

The half-fold brochure - also called a bi-fold brochure - is created by folding a single sheet of paper once down the center. This gives you 4 generous, equally sized panels that open like a small booklet, with one panel serving as the cover. The larger panel size compared to tri-fold makes half-folds the preferred choice when bold visuals, large imagery, or detailed text need space to breathe.

When folded from an 8.5" x 11" sheet, each panel measures 5.5" x 8.5" - spacious and easy to read. Half-folds are widely used for menus, event programs, corporate presentations, product overviews, real estate materials, and any project where a clean, booklet-style layout creates the right impression.

Product Specifications

 
Flat Size 8.5" x 11"
Folded Size 5.5" x 8.5"
Fold Style Half-Fold (Bi-Fold) - 4 equal panels
Paper Stock 100lb Gloss Text, 100lb Matte Text, or 100lb Cover
Printing Full Color Both Sides (4/4)
Coating Gloss AQ or Matte (optional UV upgrade)
Mailing Fits standard A2 or 6" x 9" envelope
Turnaround 3-5 Business Days - Rush available
Shipping Nationwide - all 50 states

File Setup Requirements

 
Flat File Size 8.5" x 11" (with bleed: 8.75" x 11.25")
Panel Size 5.5" x 8.5" each (2 panels front, 2 panels back)
Bleed 0.125" on all outer edges of the flat sheet
Safe Zone Keep text 0.125" from all trim and fold lines
Resolution 300 DPI minimum
Color Mode CMYK (not RGB)
Format Print-ready PDF preferred
Crossovers Avoid placing critical content directly on the center fold

Common Uses for Half-Fold Brochures

 
Restaurant Menus

Restaurant Menus

Spacious panels display food photography and menu items beautifully

Event Programs

Event Programs

Conferences, weddings, and performances benefit from the clean booklet-style layout

Product Overviews

Product Overviews

Large panels give products room to breathe with full photography and descriptions

Corporate Presentations

Corporate Presentations

Company profiles, capability statements, and investor materials

Paper Stock & Finish Options

 
Most Popular

100lb Gloss Text

Bright, coated surface for rich color reproduction and sharp image detail. The default choice for marketing brochures, menus, and materials where visual impact matters most.

Refined

100lb Matte Text

Smooth, non-reflective finish with a sophisticated feel. Preferred for law firms, financial advisors, healthcare, and upscale presentations.

Heavyweight

100lb Gloss Cover

Thicker and more rigid for a premium, substantial feel. Ideal for real estate, hospitality, and luxury brands where quality must be immediately apparent.

How to Order

 
1

Select the Product

Choose your paper stock, coating, and quantity. Add one or multiple products to your cart and select from multiple shipping options.

2

Upload Your Artwork

Submit a print-ready PDF at 300 DPI in CMYK. Flat file: 8.5" x 11" plus 0.125" bleed. Keep text 0.125" from the center fold line.

3

PDF Proof

If you need one, we can email you a PDF proof for your review, verifying panel layout, fold alignment, and color before going to press.

4

We Print, Fold & Ship

Printed, folded, and shipped to your door in 3-5 business days. Rush production available.

Questions About Your Half-Fold Brochure Order?

Our team can help with design, file setup, paper selection, and turnaround options.

Contact Us 1-800-423-2679

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