Every Door Direct Mail - known as EDDM - is a USPS program that delivers your printed mail piece to every address on a selected carrier route without requiring a mailing list. You choose the routes, we print and prepare the mailing, and USPS delivers to every residential and business address on those routes. No names, no addresses, no list acquisition costs.
Copies America manages the full EDDM process in-house. We print your pieces to USPS size specifications, apply the required EDDM indicia, bundle and face-slip to postal standards, and deliver directly to the USPS entry point for your selected routes. You get a single vendor, a single invoice, and a campaign that moves from approved artwork to doorsteps as efficiently as possible.
EDDM works best when your product or service is relevant to virtually everyone in a geographic area - a restaurant drawing from a neighborhood, a contractor serving a zip code, a retailer announcing a grand opening, or a real estate agent keeping their name in front of every homeowner on a block. If your audience is everyone in an area rather than a specific segment within it, EDDM is almost always the most cost-effective way to reach them.
| Step 1 Select Your Routes |
Using the USPS EDDM mapping tool, we help you identify the carrier routes that cover your target area. Routes can be filtered by household type, average household income, and age range so you can concentrate your mailing on the neighborhoods most likely to respond to your offer. Each route has a defined piece count so you know exactly how many mail pieces you need before going to print. |
| Step 2 Design and Print |
Your mail piece is printed to USPS EDDM size requirements - pieces must be larger than a standard letter but no bigger than 15" x 12". Large-format postcards in sizes such as 6.5" x 9", 8.5" x 11", and 11" x 17" are the most popular EDDM formats. Full-color offset or digital printing at production quality. Our design team is available if you need artwork assistance or size guidance. |
| Step 3 Apply EDDM Indicia |
Every EDDM piece must carry the USPS EDDM indicia in place of a standard postage stamp or permit imprint. The indicia includes the carrier route designation and confirms the piece qualifies for EDDM retail postage rates. We apply the correct indicia during production so your pieces are postal-compliant before they leave our facility. |
| Step 4 Bundle and Face-Slip |
EDDM pieces are bundled in stacks of 50 to 100 and wrapped with a facing slip that identifies the carrier route, piece count, and bundle sequence. All bundling and documentation is prepared by our team to USPS standards. You do not need to coordinate any postal preparation separately - we handle every step of the process. |
| Step 5 USPS Drop-Off |
Completed bundles are delivered to the USPS post office serving your selected carrier routes. Postage is paid at the EDDM retail rate - currently one of the lowest available postage rates for any direct mail format. We provide bundle counts, facing slips, and postage documentation for your records. |
| 6.5" x 9" Postcard | The most economical EDDM format. Qualifies for EDDM retail postage rates, prints efficiently, and delivers a clear, visible message without the cost of larger pieces. Ideal for restaurants, retail promotions, service announcements, and any campaign where cost per piece is the primary consideration. Shop Postcards → |
| 8.5" x 11" Flat | Letter-size flat format that gives you more design space for photography, offers, and supporting copy. Works well for real estate listing announcements, contractor service area campaigns, and grand opening mailings where you need room to communicate more than a single offer or headline. Shop Flyers → |
| 9" x 12" Flat | A larger flat format that stands out in the mailbox among standard letter-size pieces. Popular for home services companies, insurance agencies, and political campaigns where the oversized format signals importance and demands attention before a single word is read. |
| 11" x 17" Flat | The largest practical EDDM format. Maximum visual impact - impossible to miss in the mail stack. Used for major grand opening announcements, event promotions, and campaigns where the piece itself is meant to be kept as a reference, coupon book, or menu. Higher print cost per piece but unmatched attention value in the mailbox. |
| Restaurants and Food Service | Menu mailers, grand opening announcements, seasonal promotions, and loyalty offers delivered to every household within delivery or dine-in distance. EDDM is the standard direct mail format for restaurants because everyone in the neighborhood is a potential customer - no demographic filtering needed. |
| Home Services | HVAC companies, plumbers, electricians, landscapers, roofers, and remodeling contractors reaching every homeowner in their service area. Seasonal campaigns - spring HVAC tune-ups, fall gutter cleaning, winter furnace checks - sent to every address on routes covering the neighborhoods they serve. |
| Real Estate | Agents and brokers building name recognition in a geographic farm area. Just listed and just sold cards, market update mailers, and open house announcements delivered to every door on a carrier route covering a specific neighborhood, subdivision, or zip code. |
| Retail and Grand Openings | New store openings, anniversary sales, and seasonal promotions reaching every household within the store's trade area. EDDM saturates a geographic zone completely - no address is missed - making it the most reliable format for awareness campaigns tied to a physical location. |
| Healthcare and Wellness | Medical practices, dental offices, chiropractors, and fitness centers reaching every household within a defined radius of their location. New patient acquisition campaigns and seasonal health promotions sent to the full neighborhood rather than a filtered subset - maximizing reach at the lowest cost per household. |
A new pizzeria opening in a Nassau County strip mall needed to reach every household within a 2-mile radius before their opening weekend. With no existing customer list and a tight pre-opening budget, EDDM was the right tool - no list cost, no per-name charge, maximum local saturation.
Copies America selected 18 carrier routes covering approximately 14,000 households in the target radius, printed an 8.5" x 11" full-color menu mailer with a grand opening discount offer, and delivered the full mailing to USPS two days before opening weekend. The restaurant reported over 200 first-time customers during opening weekend who mentioned the mailer.
Every Door Direct Mail is a USPS program that allows businesses to mail printed pieces to every address on a selected carrier route without a mailing list. Instead of addressing each piece to a named individual, EDDM pieces carry a generic carrier route indicia and are delivered by the mail carrier to every residential or business address on the routes you select. This eliminates the cost of purchasing or maintaining a mailing list and allows complete geographic saturation of a target area. Copies America manages route selection, printing, USPS preparation, and drop-off as a single integrated service.
EDDM delivers your piece to every address on a carrier route with no filtering - every household on the route receives the mail regardless of age, income, homeownership status, or any other demographic characteristic. It is the right choice when your product or service is relevant to virtually everyone in an area. Targeted direct mail uses demographic and behavioral data to filter a list down to only the households most likely to respond - for example, homeowners over 55, households with children, or businesses in a specific industry. Targeted mail costs more per piece because of list acquisition, but produces higher response rates when only a specific segment of the population is likely to convert. EDDM wins on cost and saturation; targeted mail wins on relevance and response rate.
USPS EDDM pieces must be larger than a standard letter - the minimum size is 6.125" x 11" or 3.5" x 5" depending on the mail class - and no larger than 15" x 12". The most popular EDDM sizes are 6.5" x 9", 8.5" x 11", 9" x 12", and 11" x 17". Pieces must be flat - no folded self-mailers or envelopes for EDDM retail. The thickness must be between 0.007" and 0.75". Copies America will confirm that your chosen format meets all current USPS EDDM size and weight requirements before production begins.
For EDDM Retail - the most common EDDM option used by local businesses - you do not need a USPS mailing permit or a bulk mail account. Postage is paid at the retail rate per piece at the time of drop-off. For EDDM BMEU (Business Mail Entry Unit), which is used for larger campaigns with more complex routing, a bulk mail permit is required. Copies America handles all postal documentation and can advise on which EDDM option is right for your campaign volume and budget.
Carrier routes are selected using the USPS EDDM online mapping tool, which allows you to draw a radius around an address or manually select routes by zip code and neighborhood. Each route shows the number of residential addresses, business addresses, and PO boxes it covers, along with optional demographic filter data including average age and household income. Copies America can assist with route selection to help you concentrate your mailing on the neighborhoods most aligned with your target audience and campaign goals. You are charged based on the actual piece count across your selected routes.
EDDM Retail postage is currently among the lowest available rates for any direct mail format - significantly less than standard first-class postage per piece. The exact rate is set by USPS and subject to periodic adjustment. Because postage is paid per piece based on actual route piece counts, you know your exact postage cost before going to press. Contact Copies America for current EDDM postage rates and a full cost estimate for your campaign including printing, preparation, and postage combined.
For standard production, plan for 7 to 10 business days from approved print-ready artwork to USPS drop-off. This includes print production, bundling, facing slip preparation, and delivery to the post office. USPS then delivers pieces on the mail carrier's regular delivery schedule for the selected routes, typically within 3 to 5 business days of drop-off. For time-sensitive campaigns tied to an event or opening date, rush production is available - call us before placing your order to confirm rush scheduling for your quantity and required delivery date.
Yes. Copies America manages every step of the EDDM process - route mapping and selection assistance, printing to USPS size specifications, EDDM indicia application, bundling and facing slip preparation, and delivery to the USPS entry point for your selected routes. You provide your approved artwork and confirm your target area, and we handle everything from there. There is no need to manage separate vendors for printing, postal preparation, and drop-off. Having everything under one roof at Copies America simplifies scheduling, quality control, and invoicing - and means a single point of contact for any questions about your campaign.
Complete the form below with your target area, format preference, and campaign goals - our team will respond within 2 hours on business days. Prefer to talk? Call us at 1-800-423-2679 - Monday through Friday, 8:00 AM to 6:00 PM EST.
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