Print Marketing Tips

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About 2x7 Bookmarks

 

The 2" x 7" bookmark is the most popular and widely recognized bookmark size. It fits standard novels, paperbacks, planners, and textbooks perfectly - compact enough to slip into any book without bending, yet tall enough to carry your full brand message, logo, and contact details on both sides.

Printed on thick 14pt cardstock with vibrant full-color CMYK printing and your choice of gloss UV or matte coating, these bookmarks are professional, durable, and keep your brand visible for months. Optional hole-drilling lets you add a tassel or ribbon for a premium finishing touch.

Product Specifications

 
Finished Size 2" x 7"
Paper Stock 14pt C2S (Coated 2 Sides) Cardstock
Printing Full Color Both Sides (4/4)
Front Coating Gloss UV or Matte
Back Coating Gloss UV or Matte (matched to front)
Corner Options Square corners or Rounded corners
Hole Drilling Optional - top center for tassel or ribbon
Turnaround 3-5 Business Days - Rush available
Shipping Nationwide - all 50 states

File Setup Requirements

 
Finished Size 2" x 7"
File with Bleed 2.25" x 7.25" (0.125" bleed on all sides)
Safe Zone Keep text and logos 0.125" from all trim edges
Resolution 300 DPI minimum
Color Mode CMYK (not RGB)
Accepted Formats PDF, JPG, TIFF (print-ready)
Page Order Page 1 = Front, Page 2 = Back
Fonts Outline all fonts before saving

Common Uses for 2x7 Bookmarks

 
Author Giveaways

Author Giveaways

Book signings, launches, and literary events - a bookmark readers love to keep

Libraries & Schools

Libraries & Schools

Reading programs, library memberships, and school events

Event Tickets

Event Tickets & Coupons

Slim format makes 2x7 bookmarks ideal for admission tickets and discount coupons

Brand Giveaways

Brand Giveaways

Include in orders or gift bags as a low-cost branded touchpoint customers keep

Coating & Finish Options

 
Most Popular

Gloss UV Coating

High-shine protective coating applied after printing. Colors are vibrant, images are crisp, and the surface resists scratches and fingerprints.

Sophisticated

Matte Coating

Smooth, non-reflective finish with a refined, upscale feel. Rich colors without the glare. Preferred for literary brands and professional services.

Add-On Option

Hole Drilling

A drilled hole at the top center lets you add a tassel, ribbon, or loop. Popular for church bookmarks, event keepsakes, and author signings.

How to Order

 
1

Select the Product

Choose your quantity, coating (gloss or matte), corner style, and whether you'd like optional hole drilling. Add to cart and select your shipping option.

2

Upload Your Artwork

Submit a print-ready PDF at 300 DPI in CMYK. Canvas size should be 2.25" x 7.25" with 0.125" bleed on all sides.

3

PDF Proof

If you need one, we can email you a PDF proof for your review, verifying layout, margins, and color accuracy on both sides.

4

We Print & Ship

Your bookmarks are printed, coated, cut, and shipped to your door in 3-5 business days. Rush production available.

Frequently Asked Questions - 2x7 Bookmarks

Why is 2" x 7" the most popular bookmark size?

The 2" x 7" bookmark is the industry standard size because it fits the widest range of books perfectly. Standard paperback novels, hardcover books, textbooks, planners, and journals all have page heights between 7" and 11", so a 7" bookmark sits comfortably inside any of them without folding, bending, or sliding out. The 2" width provides enough horizontal space to display a logo, brand name, or design element clearly, while remaining slim enough that it does not add noticeable bulk to a closed book. For most promotional, literary, and event bookmark applications, the 2" x 7" size is the best balance of visibility, function, and print real estate.

What paper stock and coating options are available?

2x7 bookmarks are printed on 14pt C2S (Coated 2 Sides) cardstock. This is a thick, rigid, premium cardstock that gives the bookmark a substantial feel and holds up well to daily use inside a book. The 14pt weight prevents the bookmark from curling, bending, or wearing out quickly. Front coating options include Gloss UV and Matte. Gloss UV coating is a high-shine protective finish that makes colors pop, enhances image vibrancy, and resists scratches and fingerprints. Matte coating provides a smooth, non-reflective surface with an upscale, sophisticated feel - preferred for literary brands, professional services, and premium promotional items. Both coatings protect the printed surface and extend the life of the bookmark.

What are the finishing options - corners and hole drilling?

2x7 bookmarks are available with standard square corners or rounded corners. Rounded corners give the bookmark a softer, more polished appearance and are slightly more resistant to corner wear over time. Optional hole drilling adds a single hole at the top center of the bookmark, which allows you to thread a tassel, ribbon, or decorative loop through the hole. This finishing option is popular for church bookmarks, event keepsakes, wedding favors, author signing giveaways, and any application where a decorative element adds value. If you plan to add a tassel or ribbon, keep your design artwork clear of the top 0.5" of the bookmark to leave space for the hole and any knot or loop attached to it.

How should I set up my file for 2x7 bookmark printing?

Set your document canvas to 2.25" x 7.25" - this includes 0.125" bleed on all four sides of the 2" x 7" finished trim size. Keep all text, logos, and important design elements at least 0.125" from all trim edges as a safe zone. Use CMYK color mode and export at a minimum resolution of 300 DPI. Submit your file as a single PDF with Page 1 as the front of the bookmark and Page 2 as the back. Outline all fonts before saving to prevent any font substitution issues during pre-press. If you are adding a hole for a tassel, indicate this in your order notes and keep your artwork clear of the top center area where the hole will be drilled.

What are the most common uses for 2x7 bookmarks?

2x7 bookmarks are used across a wide range of industries and occasions. Authors and publishers distribute them as promotional giveaways at book signings, literary festivals, and library events. Schools and libraries use them as reading incentives, event announcements, and branded promotional items. Religious organizations order them for church events, scripture references, and holiday distributions. Businesses use them as branded marketing materials that customers actually keep and use for months. Event planners include them in conference bags and gift packages. Real estate agents and financial professionals use them as elegant leave-behinds with contact information. Because they are lightweight and inexpensive to produce in quantity, bookmarks are one of the most cost-effective promotional print products available.

How long does production take?

Standard production time for 2x7 bookmarks is 3 to 5 business days from file approval, not including shipping transit time. Rush production is available for orders with urgent deadlines - contact our team before placing your order to confirm availability. All bookmarks go through a pre-press review before printing to check bleed, color mode, resolution, and layout. Providing a complete, print-ready file on the first submission is the best way to avoid delays and ensure your order ships on time.

What is the minimum order quantity and do you ship nationwide?

Contact our team for current minimum order quantities and pricing tiers for 2x7 bookmarks. Larger quantities offer significantly lower per-unit costs, making bulk orders an excellent value for schools, publishers, businesses, and event organizers. Yes, we ship finished bookmarks to any address in the contiguous United States from our Plainview, New York production facility. Standard and expedited shipping options are available at checkout.

Questions About Your 2x7 Bookmark Order?

Our team can help with design, file setup, quantities, and rush turnaround options.

Contact Us 1-800-423-2679

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