Print Marketing Tips

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About Standard Rack Cards

 

Standard rack cards are printed at 4" x 9" - the exact size designed to fit the wire display racks found in hotel lobbies, tourist information centers, restaurant waiting areas, real estate offices, healthcare waiting rooms, and retail locations across the country. They give you significantly more design space than a business card while remaining slim enough to distribute by hand, insert into a #10 envelope, or display in any standard brochure holder.

That 4" x 9" canvas gives you room to feature bold photography, clear pricing, a strong headline, bullet-pointed benefits, and a prominent call to action - all in a format that prospects will pick up, pocket, and refer back to. Printed full color on thick 14pt or 16pt coated cardstock with gloss or matte finish. Ideal for tourism, hospitality, real estate, local services, restaurants, and retail promotions.

Product Specifications

 
Finished Size 4" x 9" (standard rack card / brochure holder size)
Paper Stock 14pt or 16pt C2S Cardstock
Printing Full Color Both Sides (4/4)
Coating Gloss UV or Matte
Corner Style Square corners standard
Display Fit Fits all standard wire and acrylic brochure racks
Turnaround 3-5 Business Days - Rush available
Shipping Nationwide - all 50 states

File Setup Requirements

 
Finished Size 4" x 9"
File with Bleed 4.25" x 9.25" (0.125" bleed all sides)
Safe Zone Keep all text and logos 0.125" from trim edges
Resolution 300 DPI minimum
Color Mode CMYK (not RGB)
Format Print-ready PDF preferred
Fonts Outline all fonts before saving
Page Order Page 1 = Front - Page 2 = Back

Common Uses for Rack Cards

 
Hotels and Tourism

Hotels & Tourism

Display racks in lobbies, visitor centers, and tourist information offices - the original rack card setting

Real Estate

Real Estate

Property listings, neighborhood guides, and open house announcements with photos and key details

Restaurants

Restaurants & Cafes

Specials menus, catering promotions, and loyalty program cards displayed at counters and tables

Local Services

Local Services & Retail

Salons, gyms, spas, and retailers promoting services, pricing, and special offers at point of sale

Rack Cards vs. Business Cards & Brochures

 
vs. Business Cards

More Space for Your Message

A rack card gives you 4x the design area of a standard business card. Room for a hero image, headline, bullet points, pricing, and a call to action - not just your name and number.

vs. Brochures

No Folding Required

Unlike a brochure, a rack card is a single flat piece - simpler to design, faster to produce, and easier to display. There are no fold alignment issues or panel width constraints.

Display Ready

Fits Standard Racks

The 4" x 9" format fits every standard wire display rack, acrylic brochure holder, and counter display without custom hardware - making placement easy and cost-free.

How to Order

 
1

Select the Product

Choose your paper stock (14pt or 16pt), coating (gloss or matte), and quantity. Add one or multiple products to your cart and select from multiple shipping options.

2

Upload Your Artwork

Submit a print-ready PDF at 300 DPI in CMYK. File size with bleed: 4.25" x 9.25". Keep all text and logos 0.125" from trim edges.

3

PDF Proof

If you need one, we can email you a PDF proof for your review, verifying layout, margins, and color before going to press.

4

We Print & Ship

Your rack cards are printed, coated, cut, and shipped to your door in 3-5 business days. Rush production available.

Questions About Your Rack Card Order?

Our team can help with design, quantities, paper selection, and display placement advice.

Contact Us 1-800-423-2679

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